Over at the New York Times’ Advertising section, the whole XBox “More Fun Time” commercial ad campaign is explained to us:  Microsoft would really, really, really love it if we bought into their idea that, like the Wii, the XBox brings, not tears, families apart.  And who better to use as a conduit for this explanation than … the Jonas Brothers?  Yeah, the brothers apparently very, very choosy when it comes to endorsing products (unlike other, ahem, other actresses) (that’s not a hit against our Jane; we effing love that she did commercials before going really commercial); they’re a family brand selling a product aimed at families; and so it is a Big Deal that they’re on board with this campaign.  Jane Lynch’s involvement is mentioned in passing, so at least we have that.  Check out the commercials here.  Another Behind the Fun clip is below (Q: “If you could meet anyone alive or dead, who would it be?”  A:  “The alive one.”).  I’m pretty sure these are funnier than anything the Jonas Brothers put together.

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